Peter & Sons Partner with bet365 in Multi-Market Expansion

Our games are now live with bet365, one of the world’s largest online gaming platforms, marking an important step in our expansion across regulated markets.

The first rollout brings Peter & Sons titles to players in the Netherlands, Spain, the United Kingdom, and bet365’s global .com platform. Each launch is adapted to the requirements of the local market, ensuring that players experience our games exactly as they were designed while remaining fully compliant with regional regulations.

For us, partnerships like this are always about one thing: getting our worlds in front of more players. Since launching in 2019, we’ve tried to build games that feel recognizable the moment they appear on screen. Distinctive visual styles, memorable characters, and mechanics that create real moments on the reels have become the signature of the Peter & Sons catalogue.

Working with bet365 allows those games to reach millions of players around the world. The platform has long been known for its strong presence in regulated markets and for offering a diverse selection of gaming experiences. Seeing our titles appear alongside some of the industry’s most popular content is a meaningful milestone for the studio.

And this is only the beginning. More launches are already planned, with Italy, Brazil, Ontario, Greece, and Sweden scheduled to follow in the coming months. As the rollout continues, new players across multiple markets will get the chance to discover the distinctive stories, characters, and mechanics that define our games.

For our team, the mission stays the same as it was on day one: build games players remember!